Sugar Magnolia Confectioners
One of the Northeast's Largest Selections of Bin Candy
A premium bulk candy destination — right in the heart of Lenox, Massachusetts.
NOW OPEN
51 Church Street, Lenox MA · Steps from Tanglewood
THE COLLECTION
320+ Bins of Candy
One of the Largest Selections in the Northeast United States
Western Massachusetts' premier bulk candy destination. Every visit is a new discovery — from classic favorites to rare finds you won't see anywhere else.
320+
Candy Varieties
1,000
Square Feet
1
Bag to Fill
MEET THE TEAM
Meet Teddy 🐾
Chief Happiness Officer
Prepare for the sweetest greeting! Teddy, our resident Goldendoodle, is Sugar Magnolia's official greeter and purveyor of joy. He's here to wag his tail, offer a friendly sniff, and charm his way into your heart. He's basically the living embodiment of happiness.
Teddy loves people almost as much as he loves a good belly rub. He considers himself the store's biggest hit — and honestly, who are we to argue?

Prefer a dog-free visit? Just let us know, and Teddy will happily take a comfy break in the back so everyone can enjoy their candy bliss.
THE SELECTION
320+ Varieties. One Bag. Endless Possibilities.
From imported Scandinavian sweets to classic American favorites — there's something for every palate.
🍫
Chocolates
Milk, dark & everything in between
🐻
Gummies & Chews
Way more than just bears
🍬
Sour Candy
Face-puckering favorites
🍭
Taffy
60+ handcrafted varieties

Jelly Belly
Every flavor imaginable
🇸🇪
Swedish Candy
Imported Scandinavian favorites
THE EXPERIENCE
Step Inside Something Special
Walk through our doors and enter a 1,000-square-foot celebration of color, nostalgia, and joy.
Row upon row of candy bins. The scent of chocolate and strawberry in the air. Happy music playing overhead. And 320+ varieties waiting to find their way into your bag.
No hovering. No pressure. Just you, a bag, and the best decision you'll make all day.
"We're curating an atmosphere where it's difficult to stay stressed, where the outside world recedes — and the only decision that matters is: gummy bears or Swedish Fish?"
HOW IT WORKS
Simple as It Gets.
Three steps between you and the best candy haul of your life.
Grab a Bag
Pick up one of our signature bags at the entrance. The adventure begins here.
Fill It Your Way
Browse 320+ bins, mix and match, discover something new. Your bag, your rules.
Weigh & Go
We weigh your bag at checkout. Everything is $6.28/¼ lb — simple, transparent, delicious.
BERKSHIRE LOCAL ACCOUNT
Your Name's on the Board.
Just like the old days — and better.
Remember when the general store knew your name, kept your account behind the counter, and you just walked in and grabbed what you needed? We do. And we brought it back.
Open a Berkshire Local House Account and every single visit saves you money — automatically.
Your account lives behind our counter
Just like it always did
Prepaid & always ready
Walk in, scoop, and go
10% off every purchase, forever
It adds up fast
Simple to open
Just $25 minimum to get started
"Like the old general store used to do — we know your name, we know your order, and we're glad you're here."
Berkshire County home or stay address required · Ask us at the register · 51 Church Street · Lenox, MA · sugarmagnoliacandy.com
10%
OFF
Every visit. Every time. No exceptions.
OUR STORY
We're Dan & Amanda — and the Berkshires is Home.
We're Dan and Amanda — and the Berkshires is our home.
Church Street is our street. The people walking through our doors aren't strangers — they're our neighbors, our friends, the visitors we meet at concerts and farmers markets.
Lenox is our town. We live here, our children were raised here, and we cherish the chance to be part of such an amazing place.
We moved to the Berkshires in 2013 from Hong Kong, where both of our children were born — yes, made in China! But our connection to this place runs much deeper than that. Amanda's parents have owned a home here for over 50 years, so the Berkshires were part of our family story long before we made it our full-time home.
We love skiing, hiking, and making the most of every season here. There is something special about enjoying the outdoors, the rhythm of the seasons, and the lifestyle this community offers all year long.
When we say we want to create a business beloved by the community, we mean it literally. We'll see you at the grocery store. The coffee shop. The post office. Our reputation follows us everywhere.
"We're building something we can be proud of every single day, because we live here too."
— The Weil Family
PRIVATE EVENTS
Make Your Event Unforgettable.
We bring the sweetness to your special day — weddings, birthdays, corporate events, and every celebration worth remembering.
Candy Bar Setup
A stunning, fully stocked candy bar tailored to your event's theme, colors, and vibe. Guests scoop, mix, and take home their own sweet bag.
Private Store Events
Rent out Sugar Magnolia exclusively for your group. An intimate, one-of-a-kind candy experience behind closed doors.
Dinner Party Gift Bags
Bringing a bottle of wine is boring. Show up with one of our signature bamboo lid glass jars full of candy, and see true appreciation from your host!
Ready to sweeten your celebration? Contact us to start planning your perfect candy experience.
VISIT US
Come Find Us.
51 Church Street · Lenox, MA 01240
Located mid-block in downtown Lenox, directly across from Bistro Zinc. Look for the lollipops…
Summer Hours
June 21 – September 7: Daily, 10am – 10pm. Extended hours on Tanglewood concert nights.
Year-Round Hours
Open every day. Off-season: 10am – 6pm daily, 8pm on weekends.
Getting Here
  • 5 minutes from Tanglewood
  • Free parking in our parking lot
  • Walkable from most Lenox inns & hotels
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